Mohit Singh
IAS officer Mamta Yadav has assumed charge as Director of Information in Jammu and Kashmir. She took charge on October 12 and met officers and officials of the Directorate of Information and Public Relations (DIPR).
During her first interaction with the department, Yadav stressed the need for transparent, accurate and timely communication. She also called for greater use of digital platforms and modern communication tools to improve public outreach.
Who Is IAS Mamta Yadav?
Mamta Yadav is a 2021-batch IAS officer of the AGMUT cadre. Her administrative experience includes assignments in Delhi and Arunachal Pradesh.
Before taking charge as DIPR Director in Jammu and Kashmir, she served in different administrative roles. These included serving as Deputy Commissioner in the Municipal Corporation of Delhi, including the Keshav Puram zone, and as Sub-Divisional Magistrate (SDM) in Najafgarh.
She also completed a district attachment in Roing, Arunachal Pradesh, as part of her administrative training and service experience.
These assignments gave her exposure to municipal administration, sub-divisional governance and district-level operations.
Mamta Yadav Focuses on Transparent Government Communication
After assuming charge, Yadav highlighted the Information Department’s role in connecting the government with the public.
She stressed that information about government policies, development projects and public welfare programmes should reach citizens accurately and on time.
She also called for wider outreach and improved communication strategies to meet the needs of a changing media landscape.
Her emphasis on digital platforms reflects the growing role of online communication in sharing official information with citizens.
Greater Use of Digital Platforms and Modern Communication Tools
Yadav called for greater use of digital platforms and modern communication tools to strengthen DIPR’s public outreach.
Digital channels can help government departments share announcements, explain public services and communicate updates to a wider audience.
Accurate and timely information is also important during public emergencies, policy changes and the launch of welfare schemes.
The department’s communication efforts will remain an important link between official decisions and the people who need to know about them.
What Is the Role of DIPR in Jammu and Kashmir?
The Directorate of Information and Public Relations (DIPR) is responsible for communicating official information and publicising government initiatives in Jammu and Kashmir.
Its work includes sharing updates about government policies, development activities and public welfare programmes. The department also works to maintain communication between government offices, media organisations and the public.
Through official announcements and other communication channels, DIPR helps citizens access information about government decisions and services.
Mamta Yadav Reviews DIPR Department Operations
After her introductory interaction with officers and officials, Yadav inspected various sections of the department and reviewed their functioning.
Senior officials present during the interaction included Joint Director Information (Headquarters) Dr Zahoor Ahmad Raina and Deputy Director Information (PR&AV) Javid Ahmad Rather.
The interaction covered the importance of transparency, timely information sharing and wider public engagement.
